Targeted Satellite Signal

Discussion of television and radio technology - professional and domestic.
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swills
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Joined: Tue Dec 11, 2012 3:31 pm

Targeted Satellite Signal

Post by swills »

Just watching SKY WITNESS, which as far as I know is a transmission from a single transponder on the ASTRA satellite, and saw two commercials aimed at Colchester, which has got me baffled, how do they target 1 area ? I am sure it cannot be National, but then again surely it's one signal from the Satellite ?

David Ballard
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Joined: Sat Dec 08, 2012 8:40 pm

Re: Targeted Satellite Signal

Post by David Ballard »

It's using Adsmart which allows for targeted advertising by downloading and inserting commercials from your Sky box.

swills
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Posts: 66
Joined: Tue Dec 11, 2012 3:31 pm

Re: Targeted Satellite Signal

Post by swills »

Thankyou for the info :-) so the ads come via the internet connection ? just seemed odd, middle of a programme on Sky Witness and see an advert for Colchester Town Centre re-opening !

brigham
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Joined: Sat Dec 08, 2012 6:59 pm

Re: Targeted Satellite Signal

Post by brigham »

Another tech. nightmare rears its ugly head!

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